Most of us get very excited while reading those press releases announcing that a small food and beverage (F&B) business completed its latest investment round or was acquired by one of the multibillion-dollar food companies. Analysts rush to give the most insightful explanation for what that very successful small business has been doing to set itself apart from competitors in this very crowded industry and to overcome apparently unsurmountable challenges. Much less is said about the hundreds (or thousands?) of food entrepreneurs that, every year, take up the challenge of getting a brand-new product on the grocery market shelves … but without success.
There are multiple facets involved, but we would like to focus on the one that we have been involved in for over a decade: supporting F&B founders and product developers in finding the right ingredients that meet technical expectations and their pledges to consumers.
How do we bring value to the table?
As a small food ingredient supplier, the first thing that Verum Ingredients offers our clients is attention! Every business opportunity matters to us, and we approach every new project as the beginning of something with big potential. By careful selection of our manufacturing partners, we offer a portfolio of premium, peace of mind ingredients.
We take our clients projects seriously, and we can assertively recommend the best ingredient(s) for the formulations. We provide customized insights for product development. Oftentimes, we discuss with our clients not the per pound/kilogram price of an ingredient, but rather the potential cost savings.
Pilot batches look and taste amazing. Are you now ready to scale up production? Beyond the ingredients that we offer in our portfolio, we also share with clients our curated network of partners (co-packers, contract manufacturers and specialized consultants) to support the implementation of their business plans. From the sidelines, we have been cheering for many CPG clients, and witnessed how they can get boosted (or not) by their choice of operational partners. We help our clients on that journey as much as we can, as we truly believe that the most rewarding journeys are the ones travelled in good company!
Feel free to reach out to our team if you want to make that CPG journey with us.
