May 6, 2026

In a recent three-paper series, The Lancet examines the global rise in ultra-processed foods (UPFs) in diets and highlights their association with various non-communicable diseases, emphasizing the critical role of food processing in shaping public health outcomes. Over recent years, food processing methods have dramatically evolved, with significant – and often overlooked – consequences on human health, particularly in relation to diet-driven chronic diseases. Traditional food preservation methods, like drying, freezing, and pasteurization, largely maintain the natural structure of foods, whereas newer technologies involve chemical modifications that combine food ingredients with additives to create ready-to-consume, long-lasting products. This shift has led to the introduction of a new food classification system based on the extent of processing, known as NOVA, which identifies four food groups, with the most heavily processed category being ultra-processed foods (UPFs)¹. UPFs are formulations made predominantly for industrial use, undergoing extensive industrial processes and typically containing little or no whole foods. These products often contain additives like flavorings, colorings, emulsifiers, and sweeteners to improve taste and shelf life, but in the process, they stray far from their original nutritional value². Examples include sodas, packaged snacks, reconstituted meat products, and many ready-to-eat meals. Research indicates that diets high in UPFs are linked to poor food quality, characterized by excessive intake of added sugars, fats, and sodium, while lacking essential dietary fibers, vitamins, and micronutrients³. UPFs tend to be energy-dense and nutrient-poor, contributing to positive energy balance and weight gain over time. Experimental studies show that UPF consumption leads to higher calorie intake compared to diets based on unprocessed or minimally processed foods, partly due to their sensory properties that encourage overconsumption4. Epidemiological studies have consistently linked high UPF consumption to an increased risk of chronic diseases, including obesity, type 2 diabetes, cardiovascular disease, and certain types of cancers. Proposed mechanisms for these associations include metabolic dysregulation from high glycemic loads, inflammation triggered by food additives, and disruptions to the gut microbiome5. Given these findings, it’s crucial that policies promoting diets based on whole or minimally processed foods be encouraged. These policies should focus on the preparation of meals using such ingredients, while discouraging the production and consumption of UPFs. Some countries have already implemented public policies aimed at this goal, including front-of-package labeling, taxes on sugar-sweetened beverages, and restrictions on marketing to children. The ultimate goal is to shift consumption patterns at the population level. For more information, check out the full articles in this link: https://www.thelancet.com/series-do/ultra-processed-food Why this matters for your business Companies in the food and health industries have a significant opportunity to lead the way in offering healthier alternatives, driving a shift in global dietary habits. By prioritizing minimally processed foods or innovating to reduce the negative impacts of UPFs, your company can play a pivotal role in public health while aligning with emerging consumer trends. This shift not only enhances public health but also strengthens your brand’s reputation, appealing to a growing consumer base that values sustainability and well-being. Moreover, businesses that adapt to these changes could unlock new partnerships, expand their reach, and foster deeper trust with health-conscious customers. Q&A 1. What exactly are ultra-processed foods (UPFs)? Ultra-processed foods are industrially manufactured products that contain little or no whole foods. They undergo multiple processing steps and often include additives like flavorings, sweeteners, and preservatives. Common examples include sodas, packaged snacks, and ready-to-eat meals. 2. Why should businesses be concerned about the rise of UPFs? The increasing consumption of UPFs is linked to several chronic health conditions, including obesity, diabetes, and heart disease. This shift presents an opportunity for businesses to innovate and lead the market by offering healthier, minimally processed alternatives that align with growing consumer demand for better food choices. 3. How can companies adapt to the shift away from ultra-processed foods? Companies can focus on reformulating their products to reduce processing levels, emphasize natural ingredients, and prioritize transparency in labeling. Additionally, partnering with health-focused organizations and adhering to evolving food regulations will help build consumer trust and stay ahead of industry trends. References 1) Monteiro, C. A., et al. (2025). Ultra-processed foods and human health: the main thesis and the evidence. Lancet, 406. https://doi.org/10.1016/S0140-6736(25)01565-X 2) Monteiro, C. A., et al. (2019). Ultra-processed foods, diet quality, and health using the NOVA classification system. FAO 3) Mendonça, R. D., et al. (2016). Ultraprocessed food consumption and risk of overweight and obesity: the University of Navarra Follow-Up (SUN) cohort study. The American journal of clinical nutrition, 104. https://doi.org/10.3945/ajcn.116.135004 4) Hall, K. D., et al. (2019). Ultra-Processed Diets Cause Excess Calorie Intake and Weight Gain: An Inpatient Randomized Controlled Trial of Ad Libitum Food Intake. Cell metabolism, 30. https://doi.org/10.1016/j.cmet.2019.05.008 5) Fiolet, T., et al. (2018). Consumption of ultra-processed foods and cancer risk: results from NutriNet-Santé prospective cohort. BMJ (Clinical research ed.), 360. https://doi.org/10.1136/bmj.k322